alex — the $2 trillion battle for social commerce · click outside to close
based in the US · from Swatow
Born in Swatow, moved to the US at 17. Somewhere between a self-taught engineer and a trained accountant — currently figuring out where the two collide. I've been shipping products since college across crypto, AI tooling, and social commerce. Passionate about the design and application of emerging technologies in finance.
selected projects
asc-842-agent
An AI agent that automates lease reconciliation under ASC 842 — where audit experience meets engineering.
stackmatch
A platform that helps SMEs earn more by optimizing their tech stack. An experiment with Matt, born somewhere between busy season and a 1am ocean dive.
picaso
Turn any prompt into a matte canvas print shipped to your door. Art on demand, made personal.
alex ↗
Influencer-brand collaboration platform that replaced messy email chains with a streamlined marketplace. Grew to 500+ brands and influencers in 4 months. Built with Nate, Bret, Areeb, and Filip.
sensei
Chrome extension for one-click job applications. Originally started with Nate and Areeb — during this time I wandered into federated learning, met Bret, and the Lex/Alex chapter began.
smart-read
Chrome extension delivering predictive insights as you read online articles. Won grants from Wake Forest senior year. Led to co-founding TerraNova Labs.
haven ↗
Secondhand marketplace with crypto-native payments. An early experiment in web3 commerce.
playground
Social network for crypto beginners to paper trade — learn by doing, with a community layer. First project with Nate, a college friend and rugby teammate who'd go on to co-found Alex.
now
day job
Auditor
Auditing AI companies in Silicon Valley
building
Zero day close systems for accountants
contact
Co-founder, collaborator, or just want to talk ideas — I'm open.
alex — the $2 trillion battle for social commerce · click outside to close
haven — sell your textbooks, earn crypto · click outside to close